This coursesystematically teaches excellent product design cases, feature analysis,quality control methods, and product design management experience of globalfamous enterprises. The practice of the course is mainly to carry out productanalysis and design step by step in a specific subdivision field, graduallysolve engineering problems such as product concept, characteristics, quality,etc. through the design process, and then extend to market expansion. Thecourse trains students to identify the characteristics of product targetmarkets and customer needs, and improve their ability to recognize, analyze andsolve practical problems in the industry with creative thinking, engineeringpractice and other skills. It also trains students to have internationalthinking of product design and team cooperation ability.