商务智能数据管理技术和应用

Businesses have accumulated a huge amount of data after adopting moderninformation technologies such as social media, artificial intelligence, and ERP.These data, however, are underutilized, since majority of these data purelyserves as records of business transactions. But this kind of lots of datacontains very useful information. With the widespread use of informationsystems in business activities, more and more information data is generated. Tobe able to conduct further data analysis, students must learn how to store andextract huge amounts of data. The main objective of this course is to introducestudents to technologies to manage significant amounts of business data.1. Understandinggeneral principles of database systems that apply to all (certainly most)products you are likely to deal with2. Theterminology and fundamental concepts associated with the relational and object orienteddatabase processing;3. Data mining、data analysis methodology