An industry-definedproject, in which the students will respond to a client specification, workingthrough brief clarification, design cycles, presentations, and responding tofeedback. This course develops the proficiency to deal with client requirementsand user expectations considering contemporary environmental, social, andproductive issues. Students create new products’ concepts for companies andprepare effective presentations showing different stages of ideation. Theylearn how to manage a constant and efficient interaction with clients and togenerate meaningful and innovative solutions thorough an iterative process ofresearch, ideation, and testing.   Skills: interpretingthe brief, client communication, concept development, design iteration,teamwork, reflective working