This course invitesstudents to participate in actual business practices or imaginary practicesbased on user experience. Students will form teams to undertake experiencedesign projects from clients. Based on clients' specifications, students willconduct research and analysis of competitive products and user experience,deeply understand the evidence-based needs of the market and users, clarify thekey elements and their interrelationships, and propose innovative and effectivesolutions through design iterations. Responding to and understanding clients'needs is an essential ability of designers, but at the same time, designersshould not be constrained by clients' specifications. Therefore, students willuse most of their time in this course for user research, analysis, anditeration.Skills: interpretingthe brief, client communication, user research and analysis, design iteration,team work, reflective working