管理学前沿与实践I (杨玉坤)EBA4202022春  
2022春
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选课类别:专业任务 教学语言:英文
课程类别:专业选修课 开课单位:信息系统与管理工程系
课程层次:本科 获得学分:3.0
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课程简介(教工部数据)
服务行业是经济体中体量最大和增长最快的行业之一。服务型企业包括咨询、银行、医疗、保险、电话呼叫中心、餐饮、交通、新兴服务提供者和政府部门。此外,基本上每个制造型企业也下设专门的服务运作部门,以提高消费者满意度和增强自身的竞争优势。本课程聚焦服务行业前沿理论和实践,提供定性和定量工具,以分析和解决服务相关问题,如(i)基于服务概念发展建立相应的服务策略,(ii)服务设施的数量和位置决策,(iii)服务过程设计,(iv)服务排队和容量管理,以及(v)对咨询服务行业有全面的理解,并培养咨询技能如有逻辑地思考问题、解决问题、汇报展示和咨询写作。


Service firms represent the largest and fastest growing sector of the economy, and include consultants, banks, healthcare organizations, insurance companies, telephone call centers, restaurants, transportation providers, emergency service providers, and government agencies. In addition, almost every manufacturing firm has business units providing service operations in order to have competitive edges against its competitors and increase customer satisfaction. Focusing on the frontiers of models and practices in the service sector, this course emphasizes quantitative and qualitative tools that help to address issues such as (i) developing a right service strategy that is consistent with the service concept delivered, (ii) determining the number and location of service facilities, (iii) the design of service process steps, (iv) managing service queues and capacity, and (v) gaining a comprehensive understanding of consultant services and developing consulting skills such as logit in thinking, problem solving, presenting and writing.
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