Thecourse demonstrates how insights of game theory can be utilized by managers toaddress important decisions confronting the firm. The primary focus of theanalysis is on understanding how other players form their strategies andexpectations in order to identify one’s own best response strategy. We willutilize game theoretic reasoning to analyze issues related to entry into newmarkets or exit from established businesses, changing the perceptions ofcompetitors, the extent of product differentiation and proliferation that isimplied by competition, and strategies aimed at alleviating price competitionamong firms.