This course introduces students the concept of creating their own product and its brand. Throughout understanding of product-branding and product identity within new product development practices, students shall gain the fundamentals of entrepreneurship. Students are required the competency of a high level of synthesis into a real-life setting, and its outcome should mediate the design objectives and product positioning, which demonstrates an understanding of the elements of design strategy, product identity and product-branding. This course will guide students how to draws on logic, imagination, intuition and systemic reasoning to establish a new product and its brand for realization in the market. The practice of the design project will include as follows. Research of lifestyle and cultural trends Fundamentals of Business Model Canvas Product Value Proposition Map Graphic design skill for new brand visual identity (VI) Design of new product Manufacturing Process in Mass Production Online platform for sales and promotion