文化创意产业概述

Since the 21st century, with the transformation and upgrading of the global economy, rapid progress in technology, especially the advent of the digital economy era, cultural creativity industry has developed rapidly. Cultural creativity industry is emerging industry that takes creativity as the core and provides culture, art and entertainment products to the public to meet the needs of mass spirit and cultural consumption. It has become an important engine of socio-economic development in a country and region. This course is based on the theory of industrial economics and management, applying the basic theory and principles of management to comprehensively discuss the various fields of cultural creativity industry, and adopts the "theory interpretation + case analysis" model to analyse the development of the industry using classic, hot and multi-type cases. Moreover, this course is designed to enable students to have a complete understanding of the basic framework and knowledge system of cultural creativity industry to stimulate the sense of innovation and improve the cultural literacy. It also wants students to use a simple theory to analyse the hot issues in the cultural creativity industry.