游戏调查与评估 (李雪亮)DS3112023秋  
2023秋
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选课类别:专业任务 教学语言:英文
课程类别:专业核心课 开课单位:创新创意设计学院
课程层次:本科 获得学分:3.0
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课程简介(教工部数据)
DS311. 游戏调研与评估(3)本课程将以游戏作为设计对象引导学生学习针对某一特定领域的产品调研和分析方法。通过学习该课程,学生将熟悉如何通过产品市场调研(如民意调查)和用户研究(如用户访谈,观察和实验)初步了解某一特定产品类型作为设计目标的基本信息。结合文献研究与样本分析,通过该课程中所获取的信息将用于总结该产品领域的市场生态特征和设计机遇。学生将从设计角度出发合理运用来自消费者研究和社会学等领域的研究方法和工具,并基于数据分析和调研结论提出设计方案。该课程将根据教学方案可行性等情况邀请校外合作机构对学生的课程产出提供评估和建议。技能:市场研究; 产品评估;报告撰写


DS311. Game Survey and Evaluation (3)Aiming at teaching students methods of obtaining domain knowledge on product markets and evaluating the designed products with a focus on games. During this course, students will get familiar with market research methods (e.g. survey) as a way of approaching a potential design topic and user research methods (e.g. interviews, observation and experiments) to evaluate products. Information obtained through literature review and simple research will be integrated to map out the ecology of selected product markets (e.g. interrelationships of the stakeholders, classification of user profiles) and identify design opportunities for future projects. Students will develop a design perspective informed by methods from consumer and social research. Addressing issues identified based on data collection, students will present design proposals. The course will involve external collaborators based on availability to provide stakeholder opinions and client perspectives on students’ design proposals.Skills: market research, evaluation methods, report writing
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李雪亮

创新创意设计学院

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