叙事与品牌

The narrative is critical in design practice involving learning andcommunication tasks. This course aims to enhance students' storytelling abilityby generating a meaningful and consistent story about existing, anonymous, orunderestimated designs encountered in daily life. They will train theirproficiency to understand and explain events in both a written and visual wayand through analytical practices of observation, description, andinterpretative and constructive design processes. Students will develop theirnarrative as part of a branding strategy of an existing firm or as the launchof a new brand.  Skills: Analyticalpractices of observation and description, Interpretative and constructiveprocesses of design communication, storytelling, branding, written and visualcommunication