营销学

Marketing is one of the foundation courses of business education. From a student's point of view, a comprehensive, broad-based interdisciplinary training is consistent with the development of higher education, which will also benefit students. Students who have a basic understanding of marketing will be more competitive in the future job market. This course will study marketing theory systematically, help students to construct an overall knowledge framework of marketing, and use relevant theories to reveal the principles behind daily business activities. This course will use textbooks, business cases, experimental surveys and secondary data analysis.