市场研究方法

This course starts from marketing perspective, introduces the research questions in marketing domain, including introduction to marketing research, which is systematic introduction to understand the market, the methods of the market study. How to define problems, how to use existing information to solve problems, how to collect primary data, analyze data and present marketing research report. The course focuses on the combination of theory and practice, and then applies the research knowledge and analysis method to the actual process. It not only has a deeper and broader theoretical basis, but also is a very practical subject.